Development Process

Our rigorous process ensures your project is managed strategically and efficiently from initial conception through to final delivery and after-sales support.

Phase One:
Market Analysis

We look into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

Growth Strategy

We know winning strategies are built on more than optimistic timetables; they are based on bold, unbiased decisions. Building processes that draw upon behavioral strategy reduces the impact of cognitive biases—excessive optimism, groupthink, and loss aversion.

Phase Two:
Prototype Development

The basic idea here is that instead of freezing the requirements before a design or coding can proceed, a throwaway prototype is built to understand the requirements. This prototype is developed based on the currently known requirements. By using this prototype, the client can get an “actual feel” of the system, since the interactions with prototype can enable the client to better understand the requirements of the desired system.

Iteratate for Improvement

The thing is, making something better only works if you start with something good.. Real growth comes from making a product that meets customer needs, telling a story that resonates, designing an engaging experience, building scalable distribution channels, making people happy, and getting them to talk about you.

Phase Three:
Deployment & Support

When the system meets your approval and is ready to “go live”, we deploy it to your production environment and assist with your organization’s transition to the new system.
Systems evolve after deployment. We will continue to make improvements and changes to your systems as needed.
We can also train your development teams in how to maintain the system.


What can CraftGag do for your business?

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